About Umkhoma Shipping and Logistics
Long Term Vision
Our long-term vision is to develop our company to become one of the first globally competitive black owned maritime and supply chain company.
To make this vision become a reality will require a deliberate strategy to increase access to markets, capital and economic opportunities at the same time promoting the participation of previously disadvantaged communities in this historic continental initiative.
uMkhoma Shipping and Logistics (Pty) Ltd is commited to eventually be able to compete with other global companies operating on other lucrative international trade routes, e.g. Far East and Europe and Far East and America.
Our vision is to develop a world-class company, based on seamless integration of all modes and multiple networks, that will grow in size, stimulate economic growth and development, facilitate trade, comply with international safety standards and deliver efficient and quality services to customers. As the industry achieves a significant increase in black participation in ownership, management and employment in companies throughout the industry value chain. We will pursue a growth strategy that prioritises the retention and creation of quality jobs, most of which are on land-side operations.
Our Marketing Mix
We employ the 8 P's marketing tool which gives us an edge and direction of our marketing strategy, the 8 P's are as follows:
The Product:- High quality product at all times / world class service.
The Price:
- Highly competitive pricing on all services (Supply chain,Freight, Clearing and Forwarding and Storage facilities.)
The Process:
- Transparent Negotiations' Procedure & Execution of services.
The People:
- Client orientated Office Personnel.
The Place:
- Strategic Ports & Geographical area for quality and timeous service delivery.
- Flexibility to cater even for the smallest business.
The Promotion:
- Advertising programs
The Physical Evidence:
- Excellent service the first time and consistently.
The "PAPERLESS TRADE":
- Employing the latest technology as a way to keep track of the goods and the client aware at all times as to the schedule or any derailment if ever.
Our Staff
uMkhoma Shipping and Logistics (Pty) Ltd realise that the inseparable nature of shipping and supply services means that the importance of the roles played by the service provider and the customer is often far greater than the marketing of physical goods. Every interaction between the company and the customers can affect the quality of the service and the benefits provided. We at uMkhoma Shipping pride ourselves with members of staff that know the importance of interaction and understand what customer orientation really means and how it shapes their approach to their own responsibilities.
Core Values
1. Low cost sea operations:- Solutions that reduce costs and maximize results.
2. Appropriate chartering negotiating process:
- Compliance with the chartering negotiation rules,
- Provision of accurate and reliable information regarding the shipment,
- Cooperation and response to the charterer's requirements.
3. Provision of high quality services:
- Trade and schedule flexibility,
- Appropriate voyage planning,
- Speedy voyage execution,
- Proper loading and discharging operations without stoppages,
- Reduction of turn-around time to the minimum,
- Safe transportation of cargo to its destination.
4. Maintenance of good relationships with customer:
- Good management-customer relationships,
- Good low level employee-customer relationships.
5. System of informing the clients charterer:
- updated information system of charterer,
- Informative nature of advertising programs.
6. Compliance of a shipping company with international regulations of safety management:
- Training & competence of employees.